Creating iOS apps starts with clarity: who the users are, what purpose the app should serve, and which scenario must be addressed in the initial release. A robust discovery phase helps define the MVP scope, select the right architecture, and avoid features that look impressive on paper but don’t improve actual usage.

After the foundation is established, attention shifts to interface behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, careful state management, and thoughtfully planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after the App Store debut.